New Fact Sheet on U.S. Demand Reduction Efforts from ONDCP

On Monday the ONDCP released the U.S. Demand Reduction Efforts Fact Sheet to highlight programs they support to prevent initial drug use, and treat those who already use. The Obama administration has requested greater support for demand reduction in the FY 2011 Budget. The budget reflects a 6.5% increase in requested funds (when compared to the 2010 enacted Budget), the largest increase in requested funds of all types of counter-drug programs.

More importantly, the administration is requesting a 13% increase in prevention funds for 2011. See below for the section on prevention:

Prevention is most successful when messages are conveyed at home (core values); reinforced in schools, workplaces, and community organizations (reinforcing values). They should link prevention and overall health, reflecting shared social norms (prevailing values).

Prevention Prepared Communities: The FY 2011 request includes $15 million for a pilot network of “prevention-prepared communities.” These offer continuous evidence-based interventions throughout adolescence. $5.6 million are requested for community specialists to develop prevention-prepared communities and increase State agency collaboration. Activities include State-level drug monitoring, technical assistance, and mentoring networks. Also, $2.0 million is requested to fund evaluations of the pilot program.

Research. The National Institute on Drug Abuse (NIDA) will invest $435.2 million in FY 2011 to research the effectiveness of drug prevention.

The National Youth Anti-Drug Media Campaign. The FY 2011 request of $66.5 million targets youth and their parents through advertising and public outreach on television, radio, in magazines and on the internet. For more information go to:

Drug Free Communities (DFC) Program. The FY 2011 request of $85.5 million for DFC provides grants of up to $125,000 per year, for a maximum of 10 years, to local coalitions to mobilize communities against drugs. Similar coalitions funded in part through the State Department exist in Mexico, Peru, Guatemala, Honduras, El Salvador, Colombia, Brazil and South Africa. For more information go to:

Successful, Safe, and Healthy Students. FY-2011 requests $283.1 million to support school based prevention programs.


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