Average TV-Watching Teen Sees One Alcohol Ad a Day

JoinTogether.org reports on teens and alcohol ads on television. Fueled largely by an increase in distilled spirits advertising on cable television, the growth rate in youths’ exposure to televised alcohol ads is outpacing that for adults, according to a Dec. 13 news release from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health.

The report by the center indicated that exposure of youths 12 to 20 to alcohol ads on U.S. television increased 71 percent from 2001 to 2009.

The average TV-watching youth saw 366 alcohol ads in 2009.

“One a day is great for vitamins but not for young people being exposed to alcohol advertising,” said CAMY director David H. Jernigan, Ph.D.

Click here for full article.

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