JoinTogether.org reports on The Federal Trade Commission’s review of alcohol marketing compliance. FTC will review the effectiveness of the alcohol industry’s voluntary marketing guidelines, which are primarily intended to avoid advertising to youth under age 21, The New York Times reported March 8.
The review is the fourth in 12 years. The agency is expected to focus on how alcohol is marketed on social networks, which were much less dominant in June 2008, when the FTC’s most recent review was completed.
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