New study connects binge drinking to advertising

A study was published in July’s issue of Archives of Pediactrics and Adolescent Medicine on the connection between alcohol companies’ yearly advertising spending and underage drinkers’ alcohol brand preferences.  The study was title, “Alcohol Brand Preference and Bing Drinking among Adolescents.” Researchers from Dartmouth Medical School and the John Hopkins Bloomberg School of Public Health saw that  respondents who had a favorite brand of alcohol were more likely to binge drink than those who did not have a favorite brand of alcohol.

Researchers believe that the ‘Drink Responsibly’ message associated with alcohol commercials is being hindered by advertisements that promote partying. To read more about the study click here.

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