A recent study has found that youth films have fewer tobacco-related scenes. The study was funded by an anti-tobacco non-profit group called Legacy and was conducted by the Centers of Disease Control and Prevention. The study showed that film companies Time Warner, Comcast, and the Walt Disney Company decreased tobacco-related scenes in their films by 96%. These companies adopted policies to reduce smoking in their films in the past.
Cruella de Vil in Disney’s 1961 One Hundred and One Dalmatians.
Even companies without smoking policies dropped the amount of smoking in movies by 42%. However, more than 40% of their youth-related movies involve smoking. These companies include: News Corp., Sony, and Viacom.
Future studies will be conducted on the causal relationship of youth’s depiction of smoking in films and youth’s exposure to tobacco.
To read more on the study click here.