New Guidelines for Alcohol Companies with Social Media Pages

The Wall Street Journal reported that new guidelines for alcohol companies were being put into effect on September 30 in regards to the companies’ social media pages.This includes companies’ social media pages, blogs, mobile marketing and any other form of digital communications.

The report also requests that alcohol companies promote responsible drinking and to only “forward promotions to adults 21 and older.” The guidelines were developed by the Distilled Spirits Council of the United States (DISCUS) along with the European Forum for Responsible Drinking.

To view the new Guidelines, click here.

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One Response to New Guidelines for Alcohol Companies with Social Media Pages

  1. Social Media Toolbox…

    […]New Guidelines for Alcohol Companies with Social Media Pages « Botvin LifeSkills Training[…]…

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