Alcohol ads still reach young people on the radio

Center on Alcohol Marketing and Youth (CAMY) at Johns Hopkins Bloomberg School of Public Health found in recent studies that young people between the ages of 12-20 were more likely to hear radio placement ads for alcohol than adults.In compliance to advertising industry standards on the topic of advertisements for alcoholic beverages, beer and distilled spirit companies agreed to place “alcohol ads in media venues only when underage youth compirses less than or equal to 30 percent of the audience.” However, the CAMY analysis showed that among the 75 markets, 50% of which account for radio audiences 12 and older, failed to meet those standards. 

The National Research Council, the Institute of Medicine, along with 24 state attorneys general agree that the industry must implement a stricter standard that is more “proportional” to the population most at risk for underage drinking – ages 12 to 20 years old. The “proportional” standard would be 15% considering that youth ages 12-20 years old make up 15% of the U.S. population.

To read the full article, click here.


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