Makers of Four Loko Want to Label Cans with Alcohol Content

October 4, 2011

Project Phusion, manufacturer of  controversial alcoholic beverage Four Loko, wants to change the labels of their cans to now include the alcohol content “so that they can state the drinks contain as much alcohol as four to five cans of beer.” Why the change? Project Phusion wants to better inform its users after the FTC claimed that Project Phusion falsely stated that the 23.5 ounce can of Four Loko contains the same amount of alcohol as two 12-oz. beers. The FTC states that the amount of alcohol found in a can of Four Loko is the equivalent to four or five beers despite its marketing as a single-serving beverage. Read the full article here.

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