In the Surgeon General’s recent report, “Preventing Tobacco Use Among Youth and Young Adults,” tobacco companies’ advertisements and campaigns are “suggestive” and can influence young people to start smoking.
Kathleen Sebelius, the Health and Human Services Secretary said, “targeted marketing encourages more young to take up this deadly addiction every day.” The Surgeon General, Regina Benjamin, also noted in her report that the marketing of menthol cigarettes have the ability to “mask” harshness of cigarette smoke and potentially increase popularity.
The report emphasized the importance of tobacco control and prevention programs as ways of preventing youth from smoking. However, there have been funding cuts toward prevention programs in several states. To read the full article, click here.