New research was presented at the Pediactric Academic Societies’ Annual Meeting in Boston on television advertisements for alcohol and teens who see them. According to the study, teenagers who see these advertisements are more likely to drink.
A study was conducted at Children’s Hospital at Dartmouth-Hitchcock Medical Center on over 2,500 teenagers between the ages of 15 and 20. They were asked questions about their exposure, if they had a favorite alcohol-related advertisement, and if they owned any alcohol-related merchandise.
The teenagers were shown 20 images of alcohol advertisements with brand names for food. They were also shown 20 images of food advertisement with the brand names also removed.
According to the results, 59 percent of teens said they drank alcohol. The teens who drank said they were more familiar with the alcohol advertisements than those teens who did not engage in drinking.
Lead researcher of the study Dr. Susanne Tanski said, “Our finding of high levels of familiarity with alcohol ads demonstrate that underage youth still frequently see these ads. While this study cannot determine which came first, the exposure to advertising or the drinking behavior, it does suggest that alcohol advertising may play a role in underage drinking, and the standards for alcohol ad placement perhaps should be more strict.”
To read the full article, click here.