New report: Youth Exposure to Alcohol Marketing Going Unaddressed

A new report by researchers at the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health in Baltimore shows that youth exposure to alcohol marketing goes unreported in most states.

Strategies involved in reducing youth exposure to alcohol includes: “prohibiting  false or misleading advertising; banning alcohol ads that target minors, restricting alcohol ads on alcohol retail outlet windows and outside areas, and restricting alcohol sponsorship of civic events. There are eight recommended strategies in total.

Only 11 states use more than one of these strategies in reducing alcohol exposure to youth. None of the 50 states use more than five strategies.

According to CAMY Director David Jernigan, “We know quite a bit about how to reduce youth exposure to alcohol marketing and advertising. Unfortunately, this report shows states have a long way to go towards using that knowledge to reduce youth exposure.”

Click here to read the full article.


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