Number of Smoking Scenes in Youth-Rated Films Rose Over One-Third in 2011

September 28, 2012

In 2011, the number of smoking scenes in films rated G, PG, and PG-13 films has increased by more than one-third. The Centers for Disease Control and Prevention released a new report, which showed the increased after a five-year decline of smoking scenes in youth-rated films.

The report showed that the biggest increase in smoking scenes were found in movies made by the three major film studios that have onscreen smoking policies: Disney, Warner Brothers and Universal.

In 2010, only 39% of youth-rated movies showed tobacco scenes. However, this number increased to 68% in 2011. The study suggested to change the movie raining system to give films an R rating if they show excessive tobacco use.

To read the full article, click here.

New Study: African-American Youth Exposed to More Alcohol Advertising in General

September 28, 2012

A new study by the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health reported that African-American youth between the ages of 12 and 20 see more alcohol advertisements in magazines and television than all other youth in the same age range.

There are at least 14 studies that have found “that the more young people are exposed to alcohol advertising and marketing, the more likely they are to drink, or if they are already drinking, to drink more” (CADCA). Alcohol is the most widely used substance among African-American youth. Alcohol is associated with violence, car accidents, and sexually transmitted diseases.

According to study author David Jernigan, PhD, and director of CAMY, African-American youth are over-exposed to alcohol advertisements because of two reasons:

“First, brands are specifically targeting African-American audiences and, secondly, African-American media habits make them more vulnerable to alcohol advertising in general because of higher levels of media consumption. As a result, there should be a commitment from alcohol marketers to cut exposure to this high-risk population.”

The three media outlets African-American youth are over-exposed to alcohol advertisements with are radio, television, and magazines.

  • Magazines: Jet, Essence, Ebony, Black Enterprise, and Vibe.
  • Television: TV One, BET, SoapNet, CNN, and TNT.
  • Radio formats: Contemporary Hit/Rhythmic, Contemporary Hit/Pop, Urban, and Hot Adult Contemporary

The brands of alcohol that African-American youth are over-exposed to compared to all youth and African-American adults are: Seagram’s Twisted Gin, Seagram’s Extra Dry Gin, Jacques Cardin Cognac, 1800 Silver Tequila, and Hennessey Cognacs.

To view the full article and statistics on the media outlets used, click here.

Funding Opportunity for New Jersey Coalitions

September 28, 2012


NJPN Request for Proposals – Funding for County-wide Public Health Environmental Scan

Grant: The New Jersey Prevention Network (NJPN) is seeking proposals from public health coalitions or organizations interested in partnering with NJPN on activities related to our Community Transformation Grant from CDC.

The focus of NJPN’s Community Transformation Grant is to build capacity throughout our 13 county region (Atlantic, Burlington, Cape May, Cumberland, Gloucester, Hunterdon, Mercer, Morris, Passaic, Salem, Somerset, Sussex, and Warren counties) related to public health and chronic disease prevention. Therefore, NJPN is particularly interested in funding coalitions rather than individual agenices or organizations.

Funder: New Jersey Prevention Network.

Eligibility: The following eligibility criteria shall apply:

  • Eligibility for contracts is limited to applicants who are either non-profit 501(c)(3) organizations, government organizations or coalitions. If a coalition wishes to apply and is not a 501(c)(3) corporation, a fiscal sponsor must apply on behalf of the coalition.
  • Applicants must have a New Jersey address and be able to conduct business from a facility located in New Jersey.
  • Applicants must actively work in at least one of the counties for which they are applying for funding.

Amount: NJPN will fund one county partner in each of the 13 counties that are part of our service area OR one partner to service multiple counties within the service area, with a maximum of 13 partners funded. A totaly $10,000 of funding is available per county, and applicants may apply for more than one county. The project period for the required services will tentatively be December 3, 2012 to March 15, 2013.

Additional Information: There will be a webinar on October 1 at 11:00 where applicants will have an opportunity to ask questions related to this RFP. Details on the webinar and how to log in will be sent to all coalitions/organizations who submit a Letter of Intent to Apply.

Letters of Intent are due by September 26, 2012. Letters can be emailed to Diane Liga at or faxed to 732-367-9985.


Deadline: October 26, 2012.

Get Ready for National Substance Abuse Prevention Month

September 26, 2012

October is National Substance Abuse Prevention Month. During the month-long observance, communities across the country focus on preventing substance abuse, and promoting safe and healthy communities.

Substance use significantly affects the country’s population across all ages…

  • An estimated 10 million peoples between the ages of 12 and 20 report drinking alcohol within the past month.
  • Approximately 23 million Americans currently use illicit drugs
  • About 18 million Americans are classified alcohol dependents

Ways in which people can prevent substance abuse include:

  • Re-posting this article by SAMSHA
  • Hosting an event in your neighborhood or community to raise awareness of substance abuse prevention
  • Discuss substance abuse with friends and peers – starting dialogue is a great way to stir discussion and ideas
  • Throw a substance-free party! October is full of different reasons to celebrate – Halloween, football season, birthdays, etc.

The article on SAMHSA’s website is also full of resources for both community organizations and individuals looking for a way to contribute to National Substance Abuse Prevention Month.

Click here to read the article.

Attorney General Eric Holder Expands National Forum on Youth Violence Prevention to Ten Cities

September 26, 2012

Last week, Attorney General Eric Holder and Assistant Attorney General for the Office of Justice Programs (OJP) Mary Lou Leary announced that New Orleans, Philadelphia, Minneapolis and Camden will be joining the six original cities who pledged to prevent youth violence under a White House initiative – the National Forum on Youth Violence Prevention.

The initiative hopes to reduce youth violence and gang activity. “The purpose of this forum is to bring together community and faith-based organizations, law enforcement, public health professionals as well as business and philanthropic leaders to work together toward a common goal: stopping youth and gang violence,” Holder said.

In 2010, President Obama launched the forum made up of communities and federal agencies that shared information and supported local efforts to end youth violence. The four new cities, who will be joining the original cities of Boston, Chicago, Detroit, Memphis, TN.; Salinas, CA; and San Jose, CA, will be working together this fall on strategies to address youth violence. They will present these strategies at the national summit in Washington, D.C., in the spring.

Federal partners of the forum consist of: the Departments of Justice, Education, Health and Human Services, Housing and Urban Development and Labor; the Corporation for National and Community Service; and the White House Office of National Drug Control Policy.

Since its inception, the forum created new partnerships with foundations and private corporations in the fight to end youth violence with programs for youth and families. Casey Family Programs, for instance, sponsored forum youth activities at the national summit in Washington, D.C., and retail giant Target awarded $10,000 grants to six forum sites in need of a youth director for each site.

Additional highlights the forum has made included partnerships with community organizations. In Salinas, the forum partnered with a local college that served 2,000 students at the Science Engineering Mathematics and Aerospace Academy this past summer. In San Jose, a media program was created for area youth to interview their community leaders.

To learn more about the National Forum on Youth Violence Prevention, click here.

Read full article here.


Alcohol Prevention Messages That Work For Young People

September 14, 2012

A study was conducted on 52 young people between the ages of 16 and 25 who drank little to no alcohol. After in-depth interviews with each person, researchers were able to find out which alcohol prevention messages had an impact on young people.
According to the study, “the strongest alcohol prevention messages came from real life observations such as good parent models, seeing negative effects of alcohol on others and the negative impact on their sport and education performance.”

A majority of the interviewees did not see a problem with drinking alcohol, however believed that each person should know his or her limit in terms of consumption. The researchers of the study stressed the importance of alcohol education, and that choosing not to drink is a valid choice made by the individual.

To read the article and access the full report conducted in England, click here.

States instituting “social host” laws to curb underage drinking

September 12, 2012

According to The Wall Street Journal, more states are adopting “social host” laws to hopefully curb underage drinking. Since January of this year, 28 states have adopted these laws, up from 18 states in 2005. Social host laws “impose criminal or civil penalties on hosts who permit underage drinking on their property.” Hosts can still be charged regardless of who supplies the alcohol.

Some states, like California, also passed laws that involved penalties if anyone is hurt due to underage drinking. House parties are places where social host laws would be implemented since a majority of underage teens binge drink at house parties thrown by friends.

To read the full article, click here.

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