Last year, tobacco use increased by 34 percent per movie that was targeted at children and teens. Researchers of this study saw a dramatic rise in smoking scenes in the top-grossing U.S. films with a G, PG, or PG-13 rating.
Researcher Stanton Glantz, PhD of the Center for Tobacco Control Research and Education at the University of California, San Francisco said, “The growth in onscreen tobacco use in 2011 reversed years of progress toward tobacco-free youth-rated movies.”
Past studies have shown that exposure to onscreen tobacco use encourages young people to smoke or use tobacco products. According to the study, the average number of scenes that involved tobacco in G and PG-rated films rose by 311 percent in 2011.
From 2005 to 2010, three major film studios (Comcast/Universal, Disney, and Time Warner), had a goal to reduce the number of onscreen scenes including tobacco use in a way to prevent youth from smoking, however the recent rise in smoking scenes in youth-rated films says a different story.
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