Salinas, CA TOT Workshop = Success!

May 21, 2013

Trainers partake in a two-day instructor led course in order to understand how to deliver and conduct Lifeskills Provider Training Workshops for their respective organizations.

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May 31st is World No Tobacco Day

May 16, 2013

WHO and partners mark May 31st, 2013 as World No Tobacco Day. This day highlights the health risks associated with tobacco use and advocating for effective policies to reduce tobacco consumption.

Some quick facts about tobacco usage are that:

-6 million people die by tobacco every year.

-600,000 people die from exposure to second-hand smoke.

-63% of deaths are caused by NCDs (Noncommunicable Diseases), with tobacco as the greatest risk factor.

For more information about World No Tobacco Day, visit the source below.


Youth Drinking & Social Media. Do They Mix?

May 16, 2013

This interesting study reviews the research literature of social media and alcohol marketing. It measured the presence it withstands among the youth of our nation. There is alcohol-content readily available on social networks where young underage children lurk during their free time. These social media platforms are considered “commercial platforms” for alcohol marketing campaigns and have presented a ‘bonanza for alcohol-marketing data miners . A recent deal between Facebook and a multi-national drinks company have set an alarming price tag on how social media platforms are now be used in more ways than simple social networking.


Studies Reveal Early Prevention Talks Can Be Key

May 14, 2013

According to a new government campaign, children should be spoken to about the dangers of alcohol as early as age 9. Government research has shown, children start to think more positively about alcohol between ages 9 and 13.

The Substance Abuse and Mental Health Services Administration (SAMHSA), says about 10 percent of 12-year-olds have tried alcohol, and half of 15-year-olds have done so.

One study proves that teens listen to their parents’ advice on drinking. About 80 percent of teens said their parents were the largest influence on their decision whether or not to drink.

The “Talk. They Hear You” campaign includes a toolkit with templates for a parent-child pledge, and scripts for talking with children about sensitive subjects, such as why it’s permissible for parents to drink. Parents are provided with suggested texts they can send, such as, “Have fun tonight. Remember, alcohol can lead you 2 say things and do things u wish u hadn’t.” Messages as the one illustrated can be the smallest thing you can do for your child to steer them the correct way against dangerous alcohol usage. Not only does it engage parents on the level where teens can gain a level of understanding, but it also teaches parents to never allow their children to drink at home, parties or step into a vehicle where the driver has been drinking. These preventative notations can reduce the rate of DUI’s and DWI’s along with saving young lives.

“These young people are our future leaders—our future teachers, mayors, doctors, parents, and entertainers,” SAMHSA Administrator Pamela S. Hyde said in a news release. “As our youth and young adults face challenges, we as a community, need to effectively communicate with them in every way possible about the risks of underage drinking so that they have the necessary tools to make healthy and informed choices.”


Your Chance to Win

May 14, 2013

Then check our Facebook page every Monday starting May 6th to see if you’ve won a new LifeSkills Training Middle School Teacher’s Manual and Student Guide (level 1, grades 6/7)


Includes fresh features like enrichment teaching techniques; teaching-skills icons; updated images, statistics; and more!


Contest ends on May 31st, 2013 at 12:00pm ET. We will announce a winner each week via Facebook status update so check our page to see if you’ve won and for daily prevention news.

Teen Smokers May Be At Greater Risk Of Marijuana Addiction

May 10, 2013

New research presented at the Pediatric Academic Societies annual meeting in Washington, D.C., supports the theory that cigarettes are a gateway drug to marijuana.

Stated by study author Megan Moreno, MD, MSEd, MPH, FAAP, an investigator at Seattle Children’s Research Institute and associate professor of pediatrics at the University of Washington, “Contrary to what we would expect, we also found that students who smoked both tobacco and marijuana were more likely to smoke more tobacco than those who smoked only tobacco,”. These findings are most interesting in the sense that more tobacco users are sought out even if they previously used marijuana.

Dr. Moreno based the study on two schools of incoming college students. Students were interviewed prior to entering college and again at the end of their freshman year regarding their attitudes, intentions and experiences with substances. Specifically, students were asked if they had used tobacco or marijuana ever in their lives and in the past 28 days. Researchers also assessed the quantity and frequency of marijuana and tobacco use in the past 28 days.

The results of the study are as follows: 33 percent of the 315 participants reported lifetime tobacco use, and 43 percent of lifetime users were current users. Also resulted from the study was the fact that tobacco users were more likely to use marijuana over those who did not use tobacco.

These findings were significant in the case that two states have legalized the use of marijuana within the past year. Dr. Moreno states, “While the impact of these laws on marijuana use is a critical issue, our findings suggest that we should also consider whether increased marijuana use will impact tobacco use among older adolescents.”

Overall, the findings have proven  that tobacco users have used it as the gateway drug to marijuana. Many other researchers state that marijuana is the gateway drug to other harder drugs; cocaine, ecstasy, meth, etc. But if tobacco users are halted at an earlier age, will this lower overall drug usage? Will tobacco and substance usage decrease if preventative measures are taken places in schools and other social media icons practice it? Only time will tell the effectiveness of preventative measures taken on our younger generation.


Research Shows Early Prevention Signs Between Parents and Children via Dialogue

May 3, 2013

Early talks about the ills of tobacco and alcohol use can be more powerful to teens than advertising, marketing or peer pressure as stated by a marketing researcher from the  University of Texas at Arlington.

Associate Professor Zhiyong Yang most current work, “Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem,” argues that parental influence is a powerful tool in dissuading children from smoking and drinking in their later teen years.

The purpose of marketing products is being able to find the ability to market more products to the same individuals otherwise known as cross selling. But having parental influence is key in preventing early on substance abuse along with tobacco and alcohol usage. The words of a mother or father tend to resonate deeply over any other form of social media or peer pressure and can ultimately lead to lower smoking rates and lower substance abuse rates within our younger generation.


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