This interesting study reviews the research literature of social media and alcohol marketing. It measured the presence it withstands among the youth of our nation. There is alcohol-content readily available on social networks where young underage children lurk during their free time. These social media platforms are considered “commercial platforms” for alcohol marketing campaigns and have presented a ‘bonanza for alcohol-marketing data miners . A recent deal between Facebook and a multi-national drinks company have set an alarming price tag on how social media platforms are now be used in more ways than simple social networking.
Youth Drinking & Social Media. Do They Mix?