Youth Drinking & Social Media. Do They Mix?

This interesting study reviews the research literature of social media and alcohol marketing. It measured the presence it withstands among the youth of our nation. There is alcohol-content readily available on social networks where young underage children lurk during their free time. These social media platforms are considered “commercial platforms” for alcohol marketing campaigns and have presented a ‘bonanza for alcohol-marketing data miners . A recent deal between Facebook and a multi-national drinks company have set an alarming price tag on how social media platforms are now be used in more ways than simple social networking.



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