About 10% of 12-year-olds say they have tried alcohol, but by age 15, that number jumps to 50%. Between the ages of 9 and 13, children start to view alcohol more positively and begin to think underage drinking is OK. Some even start to experiment. These facts are surprisingly true and statistics begin to increase as our youth of today grows older.
The sooner you talk to your children about alcohol, the greater chance you have of influencing their decision not to drink. SAMHSA’s Public Service Announcement Campaign helps engage parents and caregivers to talk to their young ones about the dangers of alcohol. This campaign has begun to start these conversations to be held as early as age 9.
Click here to view SAMHSA’s PSA Campaign Videos, Radio and Print Ads.