About 7 in 10 middle and high school students – more than 18 million young people – see e-cigarette advertising in stores, online, in newspapers and magazines, or on television and in movies, according to a new CDC Vital Signs report. E-cigarette ads use many of the same themes – independence, rebellion, and sex – used to sell cigarettes. Advertising of tobacco products has been shown to cause young people to start using those products. E-cigarettes typically deliver nicotine, which at a young age may cause lasting harm to brain development, promote addiction, and lead to sustained tobacco use.
For more information on CDC’s youth tobacco prevention activities, please visit http://www.cdc.gov/tobacco/basic_information/youth/index.htm